leading edge marketing or bleeding edge?

Just came across this article; http://adage.com/digital/article?article_id=145105

Its not so much the article thats interesting (should people invest in location based marketing eg Foursquare etc), but what i found interesting was the comments at the end.

I'm paraphrasing but they fall into two camps "The market is too small, stay away" OR "Get in early while it is still new so you actually make a decent splash for your cash and get brand recognition".

It's this diopole argument that plays out every day, I wonder if it is the change (read "hard work") that people have issue with or just grappling with the metrics.


Cheers,
Dean

Ooops, we're on a collision course

Wow i had no idea that the milky way (our galaxy) and Andromeda (our nearest galaxy) are actually on a collision course to smash into each other (I was always taught that post big bang everything is expanding and spreading out).

Oh and just in case we miss (we wont because gravity will loop back whatever gets missed on the first collision pass through), btw whatever is left over is on course for a collision with the even bigger Virgo supercluster a little while after that.


Cheers,
Dean

French anti-smoking posters

I love it, i think it's a great advertisement.

I was stunned when i was in Paris with how many young people were smoking (20% of French 16 year olds smoke according to the article).

http://www.independent.co.uk/news/world/europe/french-in-uproar-over-oral-sex-antismoking-posters-1908559.html
French advertising companies are often criticised for using sexual images to sell everything from designer spectacles to sweetcorn. Now, for the first time, a controversy has erupted in France over the use of sexually suggestive posters as a deterrent.

The caption reads: "Smoking is to be a slave to tobacco."

 
Cheers,
Dean

Cable Wut?

So what do you think? am i wrong? Are you really going to give up cable? lots of talk about it in the glitteraty but i just dont see it happening soon.

Ever since i first started working with the Akimbo guys it's always....soon.


Cheers,
Dean

Paper or plastic?

Wow that's something I've never really thought about. Reading an April 2010 edition of Fast Company, interview with Osama Bedier from Paypal - "In the past 5000 years there has only been four ways to pay for things: Barter, Coins, Paper and Plastic, The future is undeniably digital transactions".

The Invention of Lying

Wow, i just watched The Invention of Lying on cable. Again wow I'm stunned. I originally thought it was be just some brainless 90 minutes movie where one joke was played out again and again and again, only to find out it's actually one of the sweetest movies of the year.

I'm sure some people will get turned off in the first 15 minutes and flip channels but i actually found it to be one of the funniest, thought provoking, wide spread look at humanity and why we do and are the way we are (especially love the jesus in robes scene about 20 minutes from the end, the empathy of it's lonely at the topic is just so poignant/depression inducing).

lol, like i said some people are just going to go ho-hum and get bored (remember only boring people are bored) but i think Ricky Gervais is a genius and i guarantee someone is thinking of writing a doctorate thesis about this movie, my advice go for it.


Cheers,
Dean

Former Dallas Cowboys coach Jimmy Johnson to be a contestant on 'Survivor: Nicaragua'

http://www.dallasnews.com/sharedcontent/dws/spt/stories/072110dnosposurvivor.2da4df1.html
Former Dallas Cowboys coach Jimmy Johnson to be a contestant on 'Survivor: Nicaragua'
Jimmy Johnson won a college football championship and two Super Bowls.  The former Dallas Cowboys coach will be a contestant on the CBS reality show "Survivor: Nicaragua" this fall. The series is being taped in San Juan del Sur, Nicaragua. Filming started at the end of June.


About time they brought back someone who knew how to corral and manage people.
Ever since Rudy got voted off I've wanted to see another kickass take no prisoners old dude to boss around these namby pampy bubbleheads.

What i wat to know is when i Survivor going to go a country versus country Survivor eg 4 people from 10 different countries going head to head.

What are they worried about? showing how weak willed the USA contestants really are?
 
 
Cheers,
Dean

G4 cable network to change their name....for 1 week

I was just reading this article;
http://www.tvweek.com/blogs/tvbizwire/2010/07/is-nothing-sacred-cable-networ.php


Love it, what a great concept.

Kudos to whomever at G4 or Sprint came up with this idea as they are the perfect target audience.
 
 
Cheers,
Dean

iPad self publishing

http://mashable.com/2010/07/16/murakami-ipad-book

Seems like publishing is about 8 years behind music, self publishing works until publishers no longer have the revenue stream in order to promote……

Any thoughts?


Cheers,
Dean

Goldman Sax pays fine, lol cant stop laughing

LOL- just reading the news that Goldman Sax finally settled their fine about the recent illegal actions regarding misleading their customers (eg selling crap CDS deals against the best interests of the clients they were being paid to advise).

The $550m fine they paid is chump change eg, their stock price went up more than $550m in after hours trading (from $140ps to $145ps).

What made it really funny is the SEC puffery stating "how big a fine this was and how this was definitely going to discourage anyone from doing something similar in the future".

...... the $550m fine is less than 14 days of trading profits for Goldman Sax.

Your money at work. Bend over and breath easy......


Cheers,
Dean