Too cool :)
To whatever idiot at NBC who decided to cancel Studio 60 - What were you thinking???
There's a reason why a certain demographic is turning off their tv's and spending time on the internet or reading or whatever and it has nothing to do with piracy, illegal dvds or whatever other fantasy you can come up with for falling ratings. ..... It's because there is nothing but crap on TV.
Since the West Wing wrapped up (on a high like all good shows should), there has been a lack of intelligent dialog driven tv shows. From the first episode of Studio 60 that I watched I felt home - like a good friend popping over and saying stuff you know in your head before they even finish saying it.
Look we all know it's not as good as West Wing but there's not as much 'star power' as there was in West Wing either - I mean Martin Sheen walks into a room, makes a speech and even I feel like saluting him - He was POTUS.
Having said that Studio 60 was tackling some really heavy current issues as well. Something that no one else is able to.
So tell us where to send the peanuts and we will, but next year when you are sitting around the upfronts wondering why the apathy...remember this email.
So I assumed everyone already knew about RSS readers until this week someone looked over my shoulder when I was reading my customised http://www.live.com/ page and was surprised to learn what it was about and how efficient it is to scan a whole heap of websites in a rapid speed using a RSS reader.
So if you don't use a RSS reader yet go to Live and set up your page, you can then configure your customised layout, as a way of getting started I've included a couple of my custom pages as import links below.
In it's simplest form the description of a RSS feed is a list of headlines (and often a short description) from a series of articles on a web page.
Instead of needing to go to http://www.smh.com.au/ for me to see whats new online today I just go to http://www.live.com/ and see the new articles, or the new articles of the individual sections that i choose to subscribe to (http://www.smh.com.au/rsschannels/)
Whenever you see a symbol like this or you know that you can download this feed to your RSS reader and have updates sent to you as and when they happen.
If you use Live.com and want to add a feed to your page you right mouse click the link then log into Live.com and in the top left of the page click "Add Stuff".
Then click on advance tab and then drop the url directly into the second box "add gadget by url". You can then drop and drag the gadget onto various tabs and rename/add tabs as you require.
There are also a whole heap of other "gadgets" like weather, international time or flickr etc you can select under the "Add Stuff" tab.
I generally don't add more than a single page on a tab, this way I don't need to scroll down to scan a page.
As well as Live.com, Google and Yahoo also have their own web based RSS readers so check out which one you like the best. Or you can also check out non web based readers that are actually client .exe programs that install on your pc and update themselves each time you connect to the internet so you can read them offline.
I hope this was of interest, if you have any questions email me - or if you have been using RSS for a while and have some comments post them below so other people can read them and learn from your experience.
P.S. Now you can go and add my blog http://deancollinsblog.blogspot.com/rss.xml to your RSS reader and always be up to date when I post a new article :)
Seeing that the Bluetooth technology failed us here.....how about a backup using a QR code as well??
With the recent announcement that there will be NO iPhone SDK (killing all those plans for AJAX applications) yet another example about how the carriers are killing development in the mobile space.Anyone out there want to comment about what they think could forward the momentum on a potential "communicator device"?
How much more do you think it cost them to implement this localised marketing campaign? 10% 20% maybe?
How much higher do you think the response rates are? And even if they didn't get a direct call to action (eg I cant swap to virgin because I require data on my cell not just voice so I'm not a target candidate) did this type of localised advertising catch my attention hell yeh.
Who else reading this blog post that has run a localised campaign? email me to let me know what it was and your thoughts.
P.S. You might also like to check out this post I made ages ago about a great VW campaign here in NYC http://deancollinsblog.blogspot.com/2006/08/good-advertising-made-great.html