Something to consider:
"When you spend $50 on a bottle of delicious Napa Cab, you are spending about $7 on wine and $43 on sales, marketing and other stuff you can't taste,"
More at - http://www.sfgate.com/business/article/Nakedwines-com-strips-out-middleman-4101023.php#ixzz2EfFI7tSz
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