Looked through they have some reasonable "channels" (to use the IFTTT terminology") and interestingly looks like they are going after the IOT space with this which could be really interesting eg "when sunset happens turn on my lights and send me an email" especially seeing they are owned by Dassault Systems.
But they also have the basic "twitter tracking functionality" so even if you aren't into IOT you should check it out.
Not sure how well it will take off but keep in mind they still also have the best rss reader :)
Cheers,
Dean
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