Fred who works at Leo Burnett is an idiot

So i was just sent a link to this video

 

 

lol Fred's an idiot. Please understand I have no issues with tattoos and i have no issues with QR codes.

 

I DOOOOOO have an issue with using URL redirection where the customer doesnt control the first point of resolution.

So Fred is planning on offering his arm up to the first advertiser on ebay for 30 days...get publicity etc etc then after 30 days he's probably going to use the url redirection to send it to his facebook page and pickup girls in bars.
 
....and thats ok, its his body his choice.
 
Here is where Fred the idiot fails in a big way.
 

This QR code resolves to http://scanco.de/1iP

Which then resolves to http://leoburnett.es/fredsarm/disponible/ ...all good right...nope not really.

 

The issue here is that Fred is an idiot because he doesnt own the first point of resolution. It would be so easy for him to setup a domain http://www.fred.com/ and then setup a sub folder on that domain eg www.Fred.com/QRlink which then redirects to http://scanco.de/1iP 

Why would Fred go to the effort of spending $10 a year for his own domain http://www.fred.com/ simple.....

 

 

Currently http://scanco.de/ is owned by 

Name: Benjamin Turley

Address: 172 W 1000 N
PostalCode: 84663
City: Springville
CountryCode: US

 

and it is part of the Scan Inc company - http://scan.me/about/ 

 

Now i'm sure they are all very nice people...see they are studiously working hard in this photo

 

but lets face it 90% of startups fail, and whilst i'm sure that Scan Incs investors are all very nice people....at the end of the day companies are setup to make money....no money no honey.

 

• Shervin Pishevar 
• Ariel Poler
• Troy Carter
• David Krane
• Yuri Milner
• Jim Pallotta
• Saar Gur
• Javier Olivan
• Jonathan Treist
• Naval Ravikant
• Vikas Gupta
• Joe Greenstein
• Chris Redlitz
• Rachel Sheinbein

So where does this leave Fred?

Well basically Garrett found out about QR codes 3 years ago at Christmas in 2009 so hopefully he is still thinking about QR codes in 3 years from now in 2015 but if he isnt..... and the Scanco.de/Scan.me servers get turned off then Fred isn't going to have much luck picking up girls with his QR tattoo and he really should have spent the extra $10 for his own domain.

So what does it all mean.

Its simple, if you are a person/company that will be printing/publishing/tattooing a QR code that you want to last longer than a week....please please please DO NOT publish a QR code where you dont own the first point of resolution.

Set up a domain and then redirect the web calls from this domain on to the analytics/publisher/campaign manager.

This way should the analytics/publisher/campaign manager go out of business/jackup their prices/sleep with your girlfriend you can just redirect your server to another vendor.

I guess no one at Leo Burnett ever read my 60 Second QR-codes for Dummies page otherwise they would know this already.......

Dont worry i'm going to bid on Freds Ebay Auction (I'm currently the top bidder) so i can link it to this blog post and they know not to do it again for staff......or better still clients who are paying Leo Burnett good money for their advice.



Cheers,

Dean Collins
www.Cognation.net/QR



India launches nuclear missle

Wondering why no one in the USA government is getting up in Indias face the way they did with last week with North Korea??


- http://www.facebook.com/LivePoliticalChat/posts/125747644224881

The hypocrisy in the USA would be funny if it wasnt so serious.

Zoo Records “Hidden Sound” QR Code Campaign

I love it, this guerilla campaigning is exactly what QR codes should be about.


Zoo Records is one of the few who are still fighting. As part of their effort to keep the music fight alive, they decided to come up with a campaign that would create buzz about the music and artists behind it…. without spending a lot.
http://printmediacentr.com/2012/04/zoo-records-hidden-sound-qr-code-campaign/?goback=%2Egde_1814763_member_108173656

More at - www.Cognation.net/QR

Neil Degrasse rocks

holy crap, i love the 98% difference -WOW!!!! i'd never considered this before. I always just assumed time and evolution would mean the difference never took into account raw building blocks.

Intelligence Squared Debates

I've said it before but i'll say it again, I'm really loving the "Intelligence Squared Debates" that are on PBS.


Just finished watching "Does China do capitalism better than the USA" episode.

MORE television should be like this, inteligent and evocative stirring public debate!!

New York is pretty special sometimes

There are times where living in New York feels very very special.

Today is one of these days.

I just bought tickets to see The Dandy Warhols at The Bell House for $30....this was a band i listened to before i even moved to the USA and to think i just get to jump a few stops on the subway to see them at a "local" is a pretty cool thing.

BTW not a fan yet...? Just added some tracks in the Mood Music Box on the left to get you introduced. Happy Friday everyone.

Use The Force

That heads not much bigger than a wamp rats i used to hunt back on tattooine...i'm sure i can hit it from here :)

Pebble the smarter watch

I was just reading the VB article - http://venturebeat.com/2012/04/12/pebble-smartwatch/

Using Bluetooth, a prototype smartwatch called Pebble will connect to your iPhone or Android to fetch calendar alerts, show social media updates, display caller ID for incoming calls, and run simple applications.



The watch, currently being showcased on crowdfunding platform Kickstarter, is not for sale (yet), but it’s already in hot demand. In just 30 hours, more than 8,500 backers have committed $1.17 million in funds to see the Pebble become a very real thing of connected beauty on their wrists.






i totally think using your phones "CPU" as a central resource and then have it interface into other items makes total sense, eg why not have a dumb display in car that uses your phones processor to do the heavy lifting (motorola atrix like), similarly this watch should just be interfacing off the phone for what it needs to display, using a "Pebble" app running on the handset sucking in the emails/facebook/tweets you let it interface into its api.

Now here comes the cooler part.....why is your phone even running CPU intensive processing-every handset SHOULD be paired with a CPU in the cloud somewhere and your phone should actually just be a dumb display that is mirroring what is displayed elsewhere on a (virtualised) server that is running in the cloud where power is no longer a concern.

Sounds cool right... was already planned and launched in 2006 by a company called Savaje, i was working on a subcontracting project designing apps to how this would work on later generations

The fact that the Savaje handset/OS never took off is one of the biggest regrets in my commercial history and i think but for a few key people making different decisions in a few key meetings the whole advancement of mobile OS could have been a lot lot further along and on a very different path.

Yammer + One Drum

Any thoughts http://techcrunch.com/2012/04/11/yammer-buys-onedrum-to-add-collaborative-microsoft-office-editing-to-enterprise-social-networking-platform/

Reminded me of Groove J with the character by character changes…..Ozzie where are you…..

Mobile App Securitry

Neat idea regarding mobile app security

http://openideals.org/2012/03/04/mobile-security-audit-icons-v1/

How can we spread this wider?

Whats missing? (additional icons/)