http://arstechnica.com/news.ars/post/20081028-mtv-smacks-youtube-posts-almost-every-music-video-ever.html
If you have 'archive content' regardless of how crap you think it might be someone somewhere wants access to that content and this move by MTV is a great example of how you can use 'todays' marketing dollars to pay for access to your archive content for someone who wants to relive "Ah-Ha's 80's classic Take on Me" yet another time :)
What "archive content" do you have that could be monetized immediately, especially in these financially trying times.
Cheers,
Dean
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