Wednesday, October 29, 2008

Monetizing the Long Tail

If you have 'archive content' regardless of how crap you think it might be someone somewhere wants access to that content and this move by MTV is a great example of how you can use 'todays' marketing dollars to pay for access to your archive content for someone who wants to relive "Ah-Ha's 80's classic Take on Me" yet another time :)

What "archive content" do you have that could be monetized immediately, especially in these financially trying times.


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