Read this article today on a 3D augmented reality magazine advertisement
http://gizmodo.com/5112176/new-magazine-ad-displays-3d-car-in-augmented-reality
If you are interested in implementing something like this you might want to check out Moseycode that I posted about last year here
http://deancollinsblog.blogspot.com/2008/01/moseycode.html
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