After reading the 1,000th argument on LinkedIn about what is better to use...NFC or QR codes. My advice is always "concentrate less on what technology to use and concentrate on how you use".
As i said in a meeting i had with a client a few weeks ago....i said "Dont worry there will be just as many lame NFC campaigns as there are for QR codes"
Lets concentrate on what are the smart, creative, click worthy campaigns there are and leave technology to sort itself out.
Cheers,
Dean
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