lol love this use of YouTube - the internet..... the great leveler :)
Who needs a tv platform like Ellen has when you have YouTube and a video camera.
Branding Firm Appeals to Ellen in JC Penney Dustup
JC Penney's fair-and-square mantra doesn't extend to its vendors, according to a disgruntled branding firm.
Hudson & Broad, a New York-based visual merchandising and branding firm, is suing the retailer for $40 million, alleging "breach of contract and misappropriation of trade secrets." But, not content to let the disagreement play out in court, Hudson & Broad is appealing to JC Penney's famous spokeswoman, Ellen DeGeneres.
In a video posted on YouTube, Hudson & Broad President James Maharg asks for Ms. DeGeneres' support. (The video boasted 132 views as of this afternoon.)
So what do you think? how long before JC Penny comes to a confidential agreement?
This is amazing. JC Penney is ripping off the company that created the "Fair and Square" icons. JC Penney looks really bad with this. They're getting hammered by the media.ReplyDelete