PizzaRat, the lovable scampering rodent that took the Internet by storm last week, now has representation in Hollywood.
An entertainment company called Jukin Media bought the rights to the 15-second video that reached over 5 million views on YouTube, a move that surprised many of the rat’s fans who retweeted gifs of the rodent in action. The guy who recorded PizzaRat, comedian Matt Little, will get paid for PizzaRat’s success.
Great business model.
As someone who has sold similar content rights before its amazing to see how technology/internet has made things like this easier.
Its amazing how the internet really has created true 'economic value' where none existed before.
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