http://techcrunch.com/2015/09/24/meet-jukin-media-the-company-that-now-owns-pizza-rat/?
PizzaRat, the lovable scampering rodent that took the Internet by storm last week, now has representation in Hollywood.
An entertainment company called Jukin Media bought the rights to the 15-second video that reached over 5 million views on YouTube, a move that surprised many of the rat’s fans who retweeted gifs of the rodent in action. The guy who recorded PizzaRat, comedian Matt Little, will get paid for PizzaRat’s success.