This thing is hot hot hot!!!!
Basically develop your own apps from scratch or apt-get a branch you want to upload to your handset. Will be interesting to see if this can crack the space that Savaje failed in.
First International Computing's (FIC's) "Neo1973" or FIC-GTA001, is the first phone based on the open-source "OpenMoKo" platform.
More as it becomes available.
P.S. Anyone wanting funding to develop apps on this email me.