Holy Crap Batman – was just watching CNBC and they ran a story that the Weather Channel is up for sale – and expecting to attract bids of approx $5 Billion dollars (yeh Billion with a B).
I cant believe that they currently turnover $300million dollars a year. (I’m also questioning the multiple but who knows – as I’m not a user probably has a lot of growth left even still).
Apparently it’s one of the last ‘non network’ USA cable channels (check out what Oxygen sold for last year as well http://deancollinsblog.blogspot.com/2007/10/eyeball-valuations.html)
They didnt break down the revenue into their TV/Web/commercial forecasting services – nor did they provide any profit numbers but seriously points out there is still some significant value tied to eyeballs.