Thursday, November 20, 2008

Virtual likeness contract contention issues

Interesting events in the UFC this week. John Fitch one of the top contenders has been dropped from his contract because he refused to sign over his 'lifetime virtual likeness' rights for inclusion in the UFC video games.

It's an interesting conundrum because whilst one wants to support UFC and Zuffa for establishing the sport of MMA to where it is now, at the same time these one sided deals are only going to fracture the sport.

I guess it's the old example of people getting greedy and blowing a good thing, who is being greedy and who is blowing the opportunity (fighters or zuffa) is yet to be seen but with lots of competing MMA leagues like Affliction etc there will always be the opportunity for fighters to practise their craft elsewhere.


No comments:

Post a Comment