I love it, i think it's a great advertisement.
I was stunned when i was in Paris with how many young people were smoking (20% of French 16 year olds smoke according to the article).
French advertising companies are often criticised for using sexual images to sell everything from designer spectacles to sweetcorn. Now, for the first time, a controversy has erupted in France over the use of sexually suggestive posters as a deterrent.
The caption reads: "Smoking is to be a slave to tobacco."