Tuesday, July 27, 2010

leading edge marketing or bleeding edge?

Just came across this article; http://adage.com/digital/article?article_id=145105

Its not so much the article thats interesting (should people invest in location based marketing eg Foursquare etc), but what i found interesting was the comments at the end.

I'm paraphrasing but they fall into two camps "The market is too small, stay away" OR "Get in early while it is still new so you actually make a decent splash for your cash and get brand recognition".

It's this diopole argument that plays out every day, I wonder if it is the change (read "hard work") that people have issue with or just grappling with the metrics.


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