I was reading a report today that states the following
"Digital TV Research calculates that China became the largest digital TV household nation in 2010, and will boast 417 million digital homes by end-2017, by which time India will almost certainly have overtaken the US."
The USA (eg read Hollywood) has been a long time social influencer of the world because of its ability to export its tv/movies to the rest of the world powered by a profitable cable revenue generation cash machine that is the US cable tv market (just look at the recent A&E sale as a guide to valuation).
So my question is this......
If India takes over the USA in terms of pay tv market size, and China already bigger than the USA (almost as a rounding number with continued annual growth), Could we ever see a situation where "BollyWood" or "Shanghai" is the exporter of cool around the world?