Tuesday, July 10, 2012

Bollywood/Chinese entertainment engines?

I was reading a report today that states the following

"Digital TV Research calculates that China became the largest digital TV household nation in 2010, and will boast 417 million digital homes by end-2017, by which time India will almost certainly have overtaken the US."

The USA (eg read Hollywood) has been a long time social influencer of the world because of its ability to export its tv/movies to the rest of the world powered by a profitable cable revenue generation cash machine that is the US cable tv market (just look at the recent A&E sale as a guide to valuation).

So my question is this......

If India takes over the USA in terms of pay tv market size, and China already bigger than the USA (almost as a rounding number with continued annual growth), Could we ever see a situation where "BollyWood" or "Shanghai" is the exporter of cool around the world?


  1. In Asia, it seems that "cool" is currently defined by South Korea, not the USA.

  2. Shared with my group Dean for feedback and have responded the same in our Newtech group. Cheers - Susan