Tuesday, October 02, 2012

Dont look at clicks....think of the reach and frequency

On a panel today at the IAB MIXX Conference during Advertising this week in New York, Facebook Director of Pricing and Measurement Brad Smallwood likened social media to the early days of TV which had no method of measurement until Arthur Nielsen introduced the rating point in 1950. He went on to argue that online marketers should focus on this system placing increased emphasis on reach and frequency rather than clicks.

lol ads not getting clicked ....think of the reach and frequency (lol that old chestnut).

So does this mean even with everything that Facebook "knows" about me that they still cant serve ads that are relevant to me and make me want to click on them...... what does this mean for the wider scope of Facebook/social media/advertising in general?


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