Dont look at clicks....think of the reach and frequency

http://www.adrants.com/2012/10/facebook-says-clicks-are-irrelevant.php

On a panel today at the IAB MIXX Conference during Advertising this week in New York, Facebook Director of Pricing and Measurement Brad Smallwood likened social media to the early days of TV which had no method of measurement until Arthur Nielsen introduced the rating point in 1950. He went on to argue that online marketers should focus on this system placing increased emphasis on reach and frequency rather than clicks.

lol ads not getting clicked ....think of the reach and frequency (lol that old chestnut).

So does this mean even with everything that Facebook "knows" about me that they still cant serve ads that are relevant to me and make me want to click on them...... what does this mean for the wider scope of Facebook/social media/advertising in general?

Thoughts?

Sensiva Symbol Commander Pro :(

Anyone else here use Symbol Commander Pro?

It has been one of my favorite programs that i've used on every pc i've owned for the last 6 years and one of the first apps i reinstall on every fresh format.

But today is a sad day, it looks like it wont run on Windows 7 (yeh yeh i know i'm late to the party and finally upgrading)

Here are some details about the app but basically you use your right mouse to "gesture" and cause things to occur based on the symbol you draw eg minimise, delete, exit, browser page back/forward etc - http://www.bestshareware.net/symbol-commander-pro.htm
The app is still working sort of the problem is its displaying the gestures at a crawl and running really really slow in Win7.

Any OS geniuses know what this can be? or how to fix it or do i need to finally accept this app is dead and finally try to move on   :(

Where "google auto enter"

Lol type "Where" into google.........

WTF "How is "Where is Chuck Norris" the highest entry??

How is it that now one else is complaining about this!!!

So this guy isnt a terrorist huh...?????
- http://www.abc.net.au/news/2012-09-29/mortars-rock-aleppo-as-foreign-help-steps-up/4287224
This is the person that Hillary Clinton just gave $45m in "Logistical Support" to and almost nobody on my facebook and Twitter list thinks that this is a problem?

There should be rioting in the streets over this issue that Hillary and Barack are taking us to war with Syria a sovereign state.

Can you imagine if Iran or China or Russia decided to fund a group of Americans $45m who were driving around the streets with weapons like this on the back of their SUV's.

Hey Barack Obama how about you wake the fuck up!!!!

#Louie

WOW.

I love that #Louie has no constraints or boundaries where this show can go eg from the horror of 11.59 NYE to the happiness of the family shack dinner.

Some of the best tv out there at the moment. Shits on Letterman (joke).

Cute fluffy rabbits

Been reading up on homesteading and self sustainability recently (eg duck weed, talapia growth etc) came across a video on how to cull rabbits humanely etc.
http://www.youtube.com/watch?annotation_id=annotation_434275&src_vid=_PZh_gadbDY&v=EXAhzfqhMNE&feature=iv

I was all sad about the cute fluffy bunny when he killed it thinking there is no way i could do this when he was cutting the tail and head thinking ....but its so sad.....until he "slipped off the sweater" and i instantly saw "baked rabbit leg" yum :)

(oh and for anybody complaining about now...... i didnt tell you to click through the link and unless you are a life long vegetarian-Hi Dale-....where do you think the packaged meats in your supermarket come from...?)

www.Tent.io

This is the most critical two lines in the entire www.tent.io FAQ

Q. What can Tent users do that they could not on other social networks?
A. Tent users can take their relationships–the users they follow and the users who follow them–and their content with them

And thats why for a lot of people....this is going to be interesting.


Cheers,
Dean

Online support "Good" criticism "Bad"

I hear Orwell rolling in his grave - http://www.guardian.co.uk/uk/2012/sep/20/police-killings-arrest-cregan-facebook

Hey UK pollies, it was a criticsm on society not a fucking training manual.

Music for the 47%ers

Lol, that was quick, went to a Jill Sobule concert tonight and she had a song with lyrics about the 47%ers - music for the rest of us :)

This song was a different one but the one that i whipped my phone out for as was great to see it live (BTW Jill dont believe VH1 you've got a plethora of hits :)

Twitter is the Benjamin Button of apps

Twitter to Dump Third-Party Image Hosts From Apps

Twitter will reportedly stop supporting third-party image hosts on its official apps. The changes will likely roll out in the next round of updates, according to a Buzzfeed source. Currently, users are able include photos in their tweets that are hosted by Twitter’s own official photo service, as well as third-party websites such as Twitpic and yfrog.
- http://mashable.com/2012/09/18/twitter-third-party-image/

i hope developers not only consider their future involvement with Twitter but with any of the other new companies the founders develop.......(square etc)

You know I saw a comment the other day that sums it up


Andrey Petrov- https://plus.google.com/109834643338395014064/posts/A9Fk7bsCA1B#109834643338395014064/posts/A9Fk7bsCA1B

Twitter is the Benjamin Button of startups.

Born out of wisdom and insight in our daily social behaviour, completely changing the way we communicate. Soon grown into a heroic Atlas, holding up the world of third-party developers on its shoulders, thriving as the platform rises along with thousands of apps and services transforming the experience. Dusk approaches when Twitter sheds its desire to leave a mark on humanity and finds itself destined to die as a single-feature web-based MVP. A sparkle in a developer's eye.


Cheers,
Dean