Apart from the fact that I hate scaffolding in NY (I just dont get how much there is and how long it's up for....therefore I think that all scaffolding advertising should be banned).
I love the fact that 3 letters turn this advertisement from good advertising to great advertising.
The NYC dramatically affects the attention factor of this ad and the clean lines make both the message and the image standout cleanly.
More advertising should be localised like this.
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