Sunday, November 07, 2010
George Lois cracks me up
His 2003 book George Lois - Sellebrity arrived from Amazon this week and i settled in with a coffee or three to have a read.
This guys sums up his poignant attitude in the first sentence;
"Enlisting a celebrity to sell cat food, an airline or a lube job would seem to be a delusional strategy, fraught with irrationality (and seeming suspiciously to be motivated by a starfucker mentality) But lets face it, it's a starstruck world. We're all suckers for a famous face".
George Lois calls it like he sees it but delivers campaigns that make you want to open your wallet and buy anyway. This guy is a genius (oh and he's got you by the balls).
Posted by Dean Collins at 11:50 AM