![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS8xD9LWJ49YLz939vHn6ZKj6IUb6oUsjQXufSH14Ec-pKI_ZT9kFyxIs0aicX7IkpZNWUkDhWcauFycAXpxEuluiWx3utNf1gwJBLAlR8SUrWYjoYXhDx0JElPkS9OW8V98ntPg/s1600/george+lois.jpg)
His 2003 book George Lois - Sellebrity
This guys sums up his poignant attitude in the first sentence;
"Enlisting a celebrity to sell cat food, an airline or a lube job would seem to be a delusional strategy, fraught with irrationality (and seeming suspiciously to be motivated by a starfucker mentality) But lets face it, it's a starstruck world. We're all suckers for a famous face".
George Lois calls it like he sees it but delivers campaigns that make you want to open your wallet and buy anyway. This guy is a genius (oh and he's got you by the balls).
Cheers,
Dean
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