Sunday, November 07, 2010

George Lois cracks me up

His 2003 book George Lois - Sellebrity arrived from Amazon this week and i settled in with a coffee or three to have a read.

This guys sums up his poignant attitude in the first sentence;

"Enlisting a celebrity to sell cat food, an airline or a lube job would seem to be a delusional strategy, fraught with irrationality (and seeming suspiciously to be motivated by a starfucker mentality) But lets face it, it's a starstruck world. We're all suckers for a famous face".

George Lois calls it like he sees it but delivers campaigns that make you want to open your wallet and buy anyway. This guy is a genius (oh and he's got you by the balls).


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