Thursday, November 04, 2010

Is "Checking In" wearing out it's welcome?

Is the act of Checking In over for good?

Dennis Crowley spoke yesterday at Adtech about how Foursquare expected to move to a GPS solution that buzzed you to ask if you wanted to check in if you visited a place you had checked i previously eg turning a 4 step process into a 2 step process (though requiring a back end application to be running you going to do that on a iPhone?)

I do agree though, checking in for the sake of checking in seems to be wearing out it's welcome.

There needs to be something else in the backend to "quid pro quo" the desire to interact.
At we "check in" users when they interact with one of our sites eg or etc but at the end of the day checking in and posting a note out to your twitter and facebook accounts saying you just logged in secondary;The primary purpose is being on the site to chat live while watching the game.

Yes badge information is interesting but you need to provide more to keep your users coming back.


No comments:

Post a Comment