Roger seems to have got his nuts in a twist over this QR campaign.
I actually thought it was kind of cute concept (apart from the fact they used URL REDIRECTION!!!! which is a major outsourcing failure decision but hey thats just me)
I posted a comment to Roger that he hasnt approved yet.
I actually thought the campaign was cute idea.
Had potential to go viral so surprised i'm reading about it here.
Augme needs to implement viral tools in their product portfolio (though mybe they pitched twitter/facebook integration but go shot down.
Thank you for mentioning my blog post but, for your edification, I did post your comment to my blog and it appeared under the original post (see this: http://bit.ly/f2SPdJ). Although I did not respond to your comment on my blog, I did respond to your comment on LinkedIn. Essentially I agree with you...the campaign tag line "It's Morning Somewhere" is a great line and theme, and it could have been taken in a number of interesting, interactive and fun directions, but this advertisement with a QR Code just didn't achieve this. That was the main point I was trying to make in both of my posts.
Thank you again.