Roger seems to have got his nuts in a twist over this QR campaign.
I actually thought it was kind of cute concept (apart from the fact they used URL REDIRECTION!!!! which is a major outsourcing failure decision but hey thats just me)
I posted a comment to Roger that he hasnt approved yet.
I actually thought the campaign was cute idea.
Had potential to go viral so surprised i'm reading about it here.
Augme needs to implement viral tools in their product portfolio (though mybe they pitched twitter/facebook integration but go shot down.