Laurel Papworth - Online Communities - Australia and Global: User generated advertising: Facebook stalker and Social Media consultants
Lol cracked me up - this video clip is fantastic.
thanks.
Dean
Monday, September 10, 2007
Saturday, September 08, 2007
Tribal Baseball
We went to the baseball at Shea Stadium last night. I guess being New Yorkers we won being that the NY Mets beat the Houston Astro's 11 to 2 - yeh team :)
What was really interesting to us as outsiders were all the 'cute' little things that the whole crowd does as a group. Like in the 7th inning everyone stands up and stretches as a group and does the same stretch movement, and certain 5 second musical interludes kick off certain chants etc where everyone claps or snaps at the same time.Lol as an outsider who wasn't 'induced' to the rituals from their first ball game at 5 years old we found it kind of amusing - but cute at the same time.
But hey from a country who includes Cricket as a national pastime what the hell do we know.
Cheers,
Dean
Friday, September 07, 2007
Rats in NY Restaurants
http://eater.com/archives/2007/09/inside_edition.php
Tomorrow night Inside Edition will air part two of its "Rat Patrol" investigation, in which the show sends reporters out into the streets between 1 and 4 AM to find rats and other vermin running loose at top New York restaurants
Lol I love it - My comments were this;
I cant believe how New Yorkers are happy to throw their trash in the street in plastic garbage bags and then complain how you have rats.
In every major city in the world they have evolved years ago to sealed garbage bins (also automated collection trucks that pick up standardised containers which makes collected far cleaner).
New York we live in a third world city and as on par with Kuala Lumpur or Bankok we have to expect rats OR choose to do something about it.
Cheers,
Dean
I wonder if that will win me any friends from the local natives.
Have a great weekend.
Cheers,
Dean
P.S. I took the photos of these garbage bags on the way home from the baseball last night.They were piled up outside of Trump Towers on 68th and 3rd.You cant quite see it in the photo but I love how one of the bags was 'oozing' a lovely sticky liquid.....very santitary....and classy to boot hey Trump ?
Tomorrow night Inside Edition will air part two of its "Rat Patrol" investigation, in which the show sends reporters out into the streets between 1 and 4 AM to find rats and other vermin running loose at top New York restaurants
Lol I love it - My comments were this;
I cant believe how New Yorkers are happy to throw their trash in the street in plastic garbage bags and then complain how you have rats.
In every major city in the world they have evolved years ago to sealed garbage bins (also automated collection trucks that pick up standardised containers which makes collected far cleaner).
New York we live in a third world city and as on par with Kuala Lumpur or Bankok we have to expect rats OR choose to do something about it.
Cheers,
Dean
I wonder if that will win me any friends from the local natives.
Have a great weekend.
Cheers,
Dean
P.S. I took the photos of these garbage bags on the way home from the baseball last night.They were piled up outside of Trump Towers on 68th and 3rd.You cant quite see it in the photo but I love how one of the bags was 'oozing' a lovely sticky liquid.....very santitary....and classy to boot hey Trump ?
Configuring A Product Online? Patented! Lots Of Companies Sued
http://techdirt.com/articles/20070906/010117.shtml
Would you believe that the concept of allowing people to configure a product online before ordering it has been patented? Indeed, just such a patent is at the center of a new lawsuit filed by some unknown patent hoarding company (amazingly not filed in Marshall, Texas!) against Hyundai, Michelin, Reebok, Puma and Polo Ralph Lauren for daring to offer a feature on their websites that let people configure products before ordering.
Lol I think this comment covers it all;
"This is just another in a long list of reasons why the current patent system needs to be taken out behind the barn and shot through the head... with buckshot".
Cheers,
Dean
Would you believe that the concept of allowing people to configure a product online before ordering it has been patented? Indeed, just such a patent is at the center of a new lawsuit filed by some unknown patent hoarding company (amazingly not filed in Marshall, Texas!) against Hyundai, Michelin, Reebok, Puma and Polo Ralph Lauren for daring to offer a feature on their websites that let people configure products before ordering.
Lol I think this comment covers it all;
"This is just another in a long list of reasons why the current patent system needs to be taken out behind the barn and shot through the head... with buckshot".
Cheers,
Dean
Thursday, September 06, 2007
Huge QR Code guerilla marketing campaign
Shoutout to my buddy Scott Schaffer aka The Pondering Primate. If you are in the mobile marketing space and dont read this guys blog then you are missing out.
Scott posted this morning about a QR Code campaign that was launched in London http://theponderingprimate.blogspot.com/2007/09/28-weeks-later-uses-qr-codes-for-dvd.html for the dvd release of "28 Weeks Later" that is taking the marketing space by storm.
(I had to see this movie while in London on a consulting project a few months back - lol hadn't planned on it but we were out at dinner in Leicester Square and saw it was playing and had to see it while in town (the movie is set in London in case you didn't know) ).
http://www.behindthebuzz.com/28-weeks-later-qr-code/
http://www.guardian.co.uk/technology/2007/sep/05/news
http://www.crackunit.com/2007/08/30/why-i-like-this-qr-code-poster/
http://mobile.kaywa.com/qr-code-data-matrix/qr-code-mania-in-uk-28-weeks-later-and-umbro-following-up-on-the-pet-shop-boys.html
http://www.filmstalker.co.uk/archives/2007/09/new_smart_code_advertising_for.html
http://benayers.blogspot.com/2007/09/qr-craze-used-to-promote-dvd-release.html
http://www.camera-core.co.uk/05-09-2007-qr-codes-for-camera-phone-decoding-launched-in-uk.html
http://www.altogetherdigital.com/20070905/28-days-later-sequel-to-use-qr-codes-28-days-after-we-wrote-about-it/
http://www.bluemedia.com/blueline/?p=160
If you are in marketing and dont know what a QR Code is then go do some research.
QR codes are the url of the future (i say that and groan as they have been common place in Japan and other parts of Asia for over 10 years).
Before you say this will never take off - go and look at how many url's you used in your last marketing campaign.....I'm sure there was some naysayer 10 years ago saying "there is no way I'm going to put that ugly WWW. in this beautiful print campaign" (shortly before he lost his job like the dinosaur he was).
Oh and if you feel lost and want a briefing to catch up - go check out my commercial profile www.cognation.net/profile and arrange a time for me to come in and run a workshop briefing for you and your team on QR campaigns and how they can be implemented for your marketing brands (or your clients brands should you really have already discussed this as a marketing strategy with them).
Cheers,
Dean
Scott posted this morning about a QR Code campaign that was launched in London http://theponderingprimate.blogspot.com/2007/09/28-weeks-later-uses-qr-codes-for-dvd.html for the dvd release of "28 Weeks Later" that is taking the marketing space by storm.
(I had to see this movie while in London on a consulting project a few months back - lol hadn't planned on it but we were out at dinner in Leicester Square and saw it was playing and had to see it while in town (the movie is set in London in case you didn't know) ).
http://www.behindthebuzz.com/28-weeks-later-qr-code/
http://www.guardian.co.uk/technology/2007/sep/05/news
http://www.crackunit.com/2007/08/30/why-i-like-this-qr-code-poster/
http://mobile.kaywa.com/qr-code-data-matrix/qr-code-mania-in-uk-28-weeks-later-and-umbro-following-up-on-the-pet-shop-boys.html
http://www.filmstalker.co.uk/archives/2007/09/new_smart_code_advertising_for.html
http://benayers.blogspot.com/2007/09/qr-craze-used-to-promote-dvd-release.html
http://www.camera-core.co.uk/05-09-2007-qr-codes-for-camera-phone-decoding-launched-in-uk.html
http://www.altogetherdigital.com/20070905/28-days-later-sequel-to-use-qr-codes-28-days-after-we-wrote-about-it/
http://www.bluemedia.com/blueline/?p=160
If you are in marketing and dont know what a QR Code is then go do some research.
QR codes are the url of the future (i say that and groan as they have been common place in Japan and other parts of Asia for over 10 years).
Before you say this will never take off - go and look at how many url's you used in your last marketing campaign.....I'm sure there was some naysayer 10 years ago saying "there is no way I'm going to put that ugly WWW. in this beautiful print campaign" (shortly before he lost his job like the dinosaur he was).
Oh and if you feel lost and want a briefing to catch up - go check out my commercial profile www.cognation.net/profile and arrange a time for me to come in and run a workshop briefing for you and your team on QR campaigns and how they can be implemented for your marketing brands (or your clients brands should you really have already discussed this as a marketing strategy with them).
Cheers,
Dean
Wednesday, September 05, 2007
USA Farmers Offshore
Really really interesting article in today's NY Times about US Farmers who are now 'offshoring'.
Fed up with 'the flighty winds of change' regarding their seasonal laborers 'legal status' depending on whether its an election year or not.
Farmers are starting to realise how easy it is to move their operations (or a part of) a few hundred miles south into Mexico where there is a very willing and able workforce to implement their plans.
I'm wondering when the USA government is going to realise that this is a 'major' change in how the nation is fed. If your farming community is no longer even tied to your land then offshoring is a really big issue.
The US government is going to be in a position in the very near future where they are competing for the brightest and most efficient 'mind capital' that is stored in these farmers minds to try and 'win them' back to the USA with grants and tax breaks and subsidies.
Like I've said in more than a few blog posts, governments globally now need to understand that you are in a competition with every other country globally to try and attract the brightest and smartest 'intellectual capital' to their shores.
Yes quality of life etc comes into consideration but there are other factors that are more 'malleable' and can be influenced by the government directly.
Either way I think that the USA government is going to pay the piper for their electioneering rhetoric about immigration this year when everyone already knows that the USA cant survive without cheap labor.
And as for politicians complaining about Chinese toy recalls.....lets discuss the amount of recalls causing actual loss of life in the American auto industry....didn't hear you guys grandstanding then did we.
Anyway hope you enjoy the article.
Cheers,
Dean
P.S. Offshoring farming.....I remember doing a presentation on offshoring in 2002 and it was certainly in my 'not possible to offshore list' - wow how times change.
Fed up with 'the flighty winds of change' regarding their seasonal laborers 'legal status' depending on whether its an election year or not.
Farmers are starting to realise how easy it is to move their operations (or a part of) a few hundred miles south into Mexico where there is a very willing and able workforce to implement their plans.
I'm wondering when the USA government is going to realise that this is a 'major' change in how the nation is fed. If your farming community is no longer even tied to your land then offshoring is a really big issue.
The US government is going to be in a position in the very near future where they are competing for the brightest and most efficient 'mind capital' that is stored in these farmers minds to try and 'win them' back to the USA with grants and tax breaks and subsidies.
Like I've said in more than a few blog posts, governments globally now need to understand that you are in a competition with every other country globally to try and attract the brightest and smartest 'intellectual capital' to their shores.
Yes quality of life etc comes into consideration but there are other factors that are more 'malleable' and can be influenced by the government directly.
Either way I think that the USA government is going to pay the piper for their electioneering rhetoric about immigration this year when everyone already knows that the USA cant survive without cheap labor.
And as for politicians complaining about Chinese toy recalls.....lets discuss the amount of recalls causing actual loss of life in the American auto industry....didn't hear you guys grandstanding then did we.
Anyway hope you enjoy the article.
Cheers,
Dean
P.S. Offshoring farming.....I remember doing a presentation on offshoring in 2002 and it was certainly in my 'not possible to offshore list' - wow how times change.
Oh Nooooooo
Breaking devastating news (and no not that Steve Fosset is lost)
It turns out that the butter in microwave popcorn is hazardous to your health.....
http://www.msnbc.msn.com/id/20592711/
What am I going to do......
Cheers,
Dean
It turns out that the butter in microwave popcorn is hazardous to your health.....
http://www.msnbc.msn.com/id/20592711/
What am I going to do......
Cheers,
Dean
Tuesday, September 04, 2007
Improv Everywhere
BTW people ask how come I like living in New York - check out this link to Improv Everywhere's latest social experience - we weren't there but shows how cool some people in New York are.
Cheers,
Dean
Video after the link
http://www.improveverywhere.com/2007/08/22/the-mp3-experiment-four/
Cheers,
Dean
Interesting Insight
Article about the X-Prize and the insurers http://techdirt.com/articles/20070830/074450.shtml interesting insights about 'industry' and how much of a 'pulse check' they have some times.
Very interesting point to think about.
Cheers,
Dean
P.S. If you've never heard about X-Prize you can start here.
http://deancollinsblog.blogspot.com/2007/07/inventions-little-guy.html
Very interesting point to think about.
Cheers,
Dean
P.S. If you've never heard about X-Prize you can start here.
http://deancollinsblog.blogspot.com/2007/07/inventions-little-guy.html
New York Incinerators
Whats up with that New York?
How can this disgusting smoke be considered even reasonable for people to be breathing. Is this really the way you want to run your city?
Cheers,
Dean
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