Would you believe that the concept of allowing people to configure a product online before ordering it has been patented? Indeed, just such a patent is at the center of a new lawsuit filed by some unknown patent hoarding company (amazingly not filed in Marshall, Texas!) against Hyundai, Michelin, Reebok, Puma and Polo Ralph Lauren for daring to offer a feature on their websites that let people configure products before ordering.
Lol I think this comment covers it all;
"This is just another in a long list of reasons why the current patent system needs to be taken out behind the barn and shot through the head... with buckshot".