Is a 'remnant' radio advertisement worth 4 x an online ad?

So i read in Fred Wilson's blog post post that one of his portfolio companies http://www.targetspot.com/ was looking for a SEO and i thought hmmm i wonder how much it does cost to advertise on radio?

So I found out the answer....... "Lots".

Basically for a basic 15 second advertisement, running in the 'sports' genres radio stations with no ability to choose 'what stations' it ran on (in otherwords bottom of the barrel remnant including aol radio) it costs a minimum of $3.74 PCM.

I'm not sure how the 'stations' are estimating their listeners at 3-6pm each afternoon but i wasn't able to actually select what days it could be run on either - just what timeslot (i would really want sat/sun afternoons to target sports listeners for http://www.livefootballchat.com/ and http://www.livebaseballchat.com/ ).

This $3.74PCM amount also didn't seem to go up or down based on total budget either. In fact the flash demo about 'tweaking' your campaign showed a lot of functionality that wasn't possible when it came to setting up the ad spot.

So I'm putting the question to you - is it worth 4-5 X to advertise on radio compared to online?

Do you pay anymore attention to radio ads than online ads?


Cheers,
Dean
P.S. Something that confused me about their 'close the order' page was it automatically selected was even though i put in $500 as my monthly budget....they auto selected $50. I think they might not be taken seriously for this amount alone.

Toyota Yaris

A friend of mine in Australia Laurel Papworth really castigated Toyota and their Yaris social media innitiatives .
http://laurelpapworth.com/australia-toyota-yaris-social-media-campaign-downfall/
Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. Think “stunt” and you have a better idea of what they are talking about.. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done. What happened to engagement, respect, conversation, collaboration, dialogue?


Here is a video she created showing her displeasure;



My comments are;
Hey Laurel, first you castigate companies for not 'experimenting' and then when Toyota only throws $100,000 at a test project you castigate them for doing it wrong........

I think it's cool that Toyota are trying something innovative, and sure i think Yaris cars suck and nothing would make me buy one..... doesn't mean something cool isn't going to happen from one of them.

Personally i love the One Green Bean concept, i think it should be run for more than just one night....maybe something like you find the car via a mobile web app and you get to keep the keys as long as you are driving it, once you "drop the keys" someone else gets to take the car to where they want.....would be a great example of Toyota reliability having the car on the road for 24x7x30 days etc. you could have a dashboard where it tracks how many kilometers per day, how fast it was traveling on average and a map showing the trip route etc.

What do you think? is $100k a joke or a reasonable 'experiement'?

Cheers,
Dean

Is the time right to bring back something like Mogi Mogi to the USA?

I was reading an interesting article on Techcrunch about FourSquare and although i've never been a user it's been curious to me how viral the concept got (and what are the elements needed so I can replicate that success for LiveChatConcepts) and how long the 'checkin process' was going to interest people.


Over the last six months just about all of my tech friends have started using Foursquare, a geolocation-based game that was built by the creators of Google-acquired Dodgeball. Some of them will literally pull out their phones as soon as they enter any restaurant, event or even TechCrunch HQ and check in just so they can be named ‘mayor’ of that establishment (whoever checks into any particular location the most times becomes mayor of that location). It’s fascinating and a bit bizarre to watch, and it clearly shows that Foursquare has tapped into something powerful.


But all this time I’ve had a nagging feeling that Foursquare, at least in its current form, is not going to be the next Twitter, as some people have concluded. Because as good as Foursquare is at figuring out where and what your friends are up to, they can’t hope to compete with Facebook. That is, if Facebook does Geo right.
http://www.techcrunch.com/2009/11/28/facebook-foursquare/

So I'm wondring, if 'checking in' isn't enough to keep Foursquare going (and i'm not sure i agree with that statement anyway), Do you think the timing and technology is right to introduce something more complex like Mogi Mogi?
http://blog.collins.net.pr/2006/07/do-you-mogi-mogi.html

Something that introduces gaming/competition points and real time elements to the location based 'check in process'. Or are the FourSqaure guys onto a good thing and there is no need to mess with the success considering they only just launched their '50 city' major push?

What features would you want to add to Foursquare if you are a user?

And if you aren't a user what would convince you to become a user?

Cheers,
Dean

Windows 7 overtakes OSX already

ha ha -

Windows 7 passed the 5% market share milestone of OS X last weekend.
http://www.pcworld.com/article/183325/windows_7_sales_beat_mac_os_x_market_share.html?tk=rss_news

lol already? hasn't it only been out for a month or so?

Wonder how long before it overtakes the entire Apple market share?


Cheers,
Dean

PPV Tweets?

Would you pay to read my tweets? http://bit.ly/PPV_Tweets - i probably wouldn't.


Cheers,
Dean

Android apps dominated by small developers

I'm not sure if this is a good thing or a bad thing but interesting article http://www.pcpro.co.uk/blogs/2009/11/27/big-developers-on-android-who-needs-em about how lots of android apps are being driven by smaller developers.

I've been saying for a while the reason why Palm took off, and iPhone, and now Android is because it was dead easy to develop apps for it.

When palm first launched it's dev kit for $35 (or thereabouts) this was a significant change from the 'pro charges' that were being levied before then (windows ce etc was a $1200 dev license).

When iPhone lowered the 'language' bar and made it easier this stimulated growth (albeit they are choking development with the iStore approval process).

So with android immediate deployment and an even simpler coding environment what does this mean?
Is there still a place for the large dev shop for Android?

Is this a good thing or a bad thing?


Cheers.
Dean

Associated Content

Interesting interview about Associated Content - what caught me was the comment at the 2.15 mark about how associated content has 300,000 'content providers', wtf?

So basically 300,000 people are creating this content that results in 27m unique users per month. (number 38 site in the USA).



So if you look at this page; http://www.associatedcontent.com/faq.html#B1 it appears they are paying $1.50 PPM, so for every thousand pages views you make $1.50, and it scales up from there.

So is anyone making any real money from this?

And at $1.50 PPM is associated content making any real money? with remnant advertising paying less than that how much are they making in arbitrage and is anyone advertising on associated content sites seeing any real ROI on their direct add purchases?


Cheers,
Dean

SVN SUCKS!!

SVN Sucks and it shouldn't be this difficult.

I'm going to bed......and not coming back for a long long time.

TouchDown exchange client for Android

i just downloaded the app - works great, well worth the $10.

be aware however that when you install it you need to slide the icons on the left to see the configuration icon.....lol took me 3 mins to find it until i closed the keyboard and shut out of landscape mode.

not sure how long the application will be $10 but grab it now. Althought there are several minor things that need to be corrected they have a healthy and fast support team turning around feature requests quickly.

There is a great installation guide here

Cheers,
Dean

All the cool kids use Droid

I guarantee Droid users have already overtaken the iPhone users when considering how much mobile content they consume/how heavily they use their device.


All the hard core hackers are now Droid users (or will be within 6 months).

If my mother asked what phone she should use i'd say an iPhone but for anyone thats relatively nerd/tech - Droid is the only choice.


Cheers,
Dean