Sunday, November 29, 2009

Is the time right to bring back something like Mogi Mogi to the USA?

I was reading an interesting article on Techcrunch about FourSquare and although i've never been a user it's been curious to me how viral the concept got (and what are the elements needed so I can replicate that success for LiveChatConcepts) and how long the 'checkin process' was going to interest people.

Over the last six months just about all of my tech friends have started using Foursquare, a geolocation-based game that was built by the creators of Google-acquired Dodgeball. Some of them will literally pull out their phones as soon as they enter any restaurant, event or even TechCrunch HQ and check in just so they can be named ‘mayor’ of that establishment (whoever checks into any particular location the most times becomes mayor of that location). It’s fascinating and a bit bizarre to watch, and it clearly shows that Foursquare has tapped into something powerful.

But all this time I’ve had a nagging feeling that Foursquare, at least in its current form, is not going to be the next Twitter, as some people have concluded. Because as good as Foursquare is at figuring out where and what your friends are up to, they can’t hope to compete with Facebook. That is, if Facebook does Geo right.

So I'm wondring, if 'checking in' isn't enough to keep Foursquare going (and i'm not sure i agree with that statement anyway), Do you think the timing and technology is right to introduce something more complex like Mogi Mogi?

Something that introduces gaming/competition points and real time elements to the location based 'check in process'. Or are the FourSqaure guys onto a good thing and there is no need to mess with the success considering they only just launched their '50 city' major push?

What features would you want to add to Foursquare if you are a user?

And if you aren't a user what would convince you to become a user?


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