Virgin America says ROI is there for Twitter’s promoted tweets

Virgin America says ROI is there for Twitter’s promoted tweets
Virgin America has given the thumbs up to Twitter’s new promoted tweets program after it took the move of announcing its expansion to Toronto “without the support of traditional advertising


My comment was:
Ok, so i hope in that ROI calculation they took into account the cost to them of the 500 seats at 50% off.

Somehow i think they didn't.

Cheers,
Dean Collins
www.Cognation.net