Starting in September, Apple will focus its mobile advertising efforts entirely on the iAd, which runs ads in applications on the iPhone and iPod. As a result of that decision, the company is shutting down the Quattro Wireless mobile ad network it acquired in January for $275 million.
They aren't really shutting it down as just stopping selling all ads except for iAds. Ballsy move especially considering iAds are at an off the chart pricepoint (way too expensive), but then again based on ROI almost all mobile ads suck (one of the reasons we haven't launched mobile content).
Lol good week for salespeople in other companies - it should be a feeding frenzy hunting the old Quattro customer lists.