Friday, August 27, 2010

Deutsche Post getting into online ads?

Hmmm interesting. I wonder what “value” Deutsche Post feel they are adding or is it just about sales channel and delivering numbers to the bottom line.


http://blogs.wsj.com/digits/2010/08/26/deutsche-post-goes-from-delivering-mail-to-online-ads
With the purchase, it seems Deutsche Post wants to be king of the online ad market. “The acquisition of nugg.ad is our first step into the online advertising market,”

Do people realy have a concern about quasi government entities having cookie access?

I think there are plenty of USA based credit reporting/credit card tracking agencies that know far more about me than any online ad network.


Cheers,
Dean

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