The most important part of this article is the physical/virtual copies idea; I like the idea of getting virtual "online" items when purchasing "Offline" physical items.
I've blogged about it back in 2008 - http://blog.collins.net.pr/2008/05/real-world-visithere-have-virtual-piece.html - basically you should be receiving a digital copy of everything you purchase :)
Cheers,
Dean
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