online robotic remote control

Want to drive a car online via remote control? http://drive.outlandersport.com/

lol, i'm sure it's in the middle of a large concrete parking lot with controls about driving outside some virtual lines but cool PR concept.

I love that they are using totally current and pre-existing technology, there is nothing new or revolutionary here in this campaign that needed to be developed, it's just some creative guy or girl in an advertising board room came up with this cool idea and thought wow lets do this as a campaign idea. Well done.
Kicks off Nov 1st.


Cheers,
Dean