There's a new way to get your hands on the latest gossip from The Only Way Is Essex, and it involves the crazy barcode you can see above.
From time to time, you'll see the code appear on screen around the show.And here's the clever bit: if you're the owner of a smartphone, you can download a QR Code reader app and get instant access to some exciting Essex extras.
Simply open the app and scan the code directly from your TV, and the latest tasty titbit of Essex gossip and scandal is all yours…
Great to see QR codes getting use in this genre. Enabling quick access to "users in this age group" and in a "two screen world" makes perfect sense.
If you've never head about QR codes and want to get up to speed check out http://www.Cognation.net/QR