Wednesday, October 20, 2010

Starbucks Digital Network

Great idea,
Beginning Wednesday, Starbucks customers who use the free Wi-Fi at more than 6,800 U.S. company-operated stores will be greeted with the Starbucks Digital Network (SDN) — an exclusive content network curated by the company and designed to enhance the customer’s in-store experience.

I'm surprised more of this "captive network" in return for "services" doesn't happen more often. There is a great business model for content like this and "in office" areas doctors/dentists. I did a business case around this a few years ago and still have the doc/spreadsheets if anyone wants a copy.



  1. Dean,
    I don't think that people like this type of interruptive insertion. The airports mostly have it and it's in more and more hotels. It's intrusive and slows down the busy person just trying to check their email. Ultimately, I think it will create more animosity than it will create sales. Most likely the largest complaint will be from the frequent users.
    Let's see what happens in the next few months. And yes I'll take you up on that bet for a bottle of something, I don't drink wine, but something.

  2. Ok so the bet is 12 months from now the Starbucks Digital Network will still be in place and you think it will be killed by 21st of October 2011.


    Easy win for me.

    Like anything if they put content of value and interest then it will make them a ROI.

    I also dont think that people are so uptight that when getting something for free (wifi) that they aren't prepared to pay the piper (ads).

    Someone or something has to pay the bills for providing your wifi.