Now that digital and 3D movie projection is off to a strong start, it’s time to upgrade other aspects of our theater-going experience. Dolby today announced its next-generation theater audio system, dubbed Atmos, which sounds like it will blow away (literally) past surround sound systems.
seriously how stupid is this, a lot of home systems haven't made the jump from 5.1 to 7.1
how are they going to go to 64 speakers?
i agree most people could use more than 3 front speakers but how many homes will have a ceiling array.....let alone how you are going to fit side array into the average living room wall.
feature upgrades for additional licensing revenues sake.
.....didnt they learn from the blueray/hd-dvd debacle?