This has all the makings of great guerrilla marketing – a new product, a mystery, and organic buzz from “the people” and the press wanting to be the first to solve it AND pass it along…
- http://printmediacentr.com/2012/04/volkswagen-proves-a-qr-campaign-can-work
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMMZB9qrlm-Uubjfl3J6GGsFyL949yhfW3tTMbH2AI-y1jI-44B585a1_tej2u-jgGWJ-kV5ZM7bx3AQV57OQW9jt1P7sQFN-bOutUgrIB4PzRt6SYW2GpaMc2GgaL4guxNVuj8A/s320/VW_QR_campaign.png)
No comments:
Post a Comment