The background
Ever since the smartphone era began, companies have looked for ways to quickly get information from the offline product world onto the phone. Barcode scanning is a popular approach while QR codes and proprietary tags, such as those from Microsoft, are other less-used solutions. These all require cameras and specifically printed codes; what if we could just use what looks like a standard ink solution and the touchscreen on our phones?
http://gigaom.com/mobile/forget-qr-codes-your-touchscreen-can-read-this-ink
The failure
LinkedIn discussion regarding TouchCode
LinkedIn discussion regarding TouchCode
You need to download this proprietary app to your phone/tablet to interact with the capacitive code (unlike nfc where the reader is running in the background installed natively).
However the biggest issue is the fact that it is
1/ proprietary
2/ using indirect codes (you stop paying...they stop the redirection...)
Puts it out of contention for my clients immediately.
Sorry TouchCode but i'll continue to recommend open/free QR codes with URL direct codes to my client for the continuing future.
Cheers,
Dean
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