Friday, June 16, 2006

"Race for Hard Zero"

This is a weird post and can be ignored but I need to post a copyright statement on a public server I dont own and can be independantly documented for date etc.

"Race for Hard Zero" © Dean Collins 16/6/06

I've used this term in a number of reports I've written over the years about pricing structures and business methodologies.

It refers to the commercial act of reducing prices to the point that you are selling a good or service for the cost of production, eg. phone calls are priced by the vendor with the biggest balls who is prepared to reduce the price closer to the cost of production which eventuates in another round of discounting by competitors in a "race for hard zero".

Feel free to use the term as long as you reference my copyright :)


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