Friday, April 06, 2007

Great article in Billboard this week about how one of the most forward thinking artists in the business Trent Reznor from Nine Inch Nails (check out today's mood song - bottom right - warning might not be everyones cup of tea - NSFW) who has long been a critic of the RIAA's campaign against piracy.

The basics are this, NIN created an amazingly innovative campaign for the release of their new album;

"which has encompassed everything from cryptic phrases on T-shirts to Orwellian Web sites to MP3s found on USB drives in bathrooms at NIN concerts."

Fans who found these as yest unreleased songs on the USB keys began swapping tracks and creating an amazing buzz about the band only to have the RIAA send cease and desist letters - lol, these are songs the band wanted out there as part of an underground marketing campaign.

I can only imagine how tortured a creative artist must feel to come up against this from the very people who are supposed to "protect the rights of musicians and recording artists of America".

Yeh right.


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