Monday, April 09, 2007

The amazing 'Beer Fridge'....but not for the reason that you would think.

So a few weeks ago a viral video started circulating on the internet and eventually CNN ran this article.
An engineering graduate has built a contraption to help remind him of campus life: a refrigerator that can toss a can of beer to his couch with the click of a remote control.

Now at the time I noticed something but didn't want to post about it as I wanted to see where it eventually got to.

Go watch this video and then come back to the rest of the post;

Did you notice it?

Yep in the top right hand side of the Metcafe Video page was the figure $6,750 that the guy who produced this video has made by people going to the Metcafe page and downloading the video (and watching the associated banner ad on the side).

So a guy spends about $400 on parts, 150 hours labour, lets say an hour shooting and uploading the video and makes an average of $42 per hour for his time (plus I think Miller Lite have picked it up for a separate amount).

Not going to make him a millionaire but certainly puts a new spin on User Generated Content.


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