Monday, November 12, 2007

Disney going to Japan

CTIA newsletter Monday the 12th of November

Disney to enter Japanese mobile-phone marketWalt Disney Co. is teaming up with Softbank Corp. to develop wireless handsets and content to make inroads in Japan's mobile market. Under the agreement, Disney will supply animated content and mobile-phone design, while SoftBank will oversee billing and after-sales services. CNET/Reuters (11/11) , The Wall Street Journal (subscription required) (11/12)

Interesting that they are making this move after closing down their USA MVNO though lack of sales/traction in the kids/tweens market.


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