Wednesday, March 25, 2009

Making Twitter Integral To Your Business Model

http://www.influxinsights.com/blog/article/2201/making-twitter-integral-to-your-business-model.html
Springwise has a great example of a new company that's made Twitter integral to its business model. Kogi Korean BBQ is a food van that travels around LA serving an interesting hybrid- Korean BBQ served in Mexican style tacos. The twist here is that to find out where the van is going to be, you have to follow Kogi on Twitter.

I love it.


Cheers,
Dean
Posted by Dean Collins at 1:25 PM

2 comments:

  1. AnonymousMarch 25, 2009 at 1:42 PM

    You love it?

    How can a marketing gimmick be compared to "integral to your business model".

    Yet another sophomoric attempt at trying to find value in Twitter.

    ReplyDelete
  2. Dean CollinsMarch 25, 2009 at 5:30 PM

    I've been told two other 'trucks' already do this here in NY.


    http://twitter.com/rickshawtruck

    http://twitter.com/TheTreatsTruck



    Guess it aint so sophomoric now is it :P Mr Anonymous'e'

    (get it - mouse, ha ha - lol it's been a long day)

    ReplyDelete

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