The Four Steps to the Epiphany

Wow just found out about this book (hat tip to Jonah who btw is looking for a new gig).

The Four Steps to the Epiphany
by Steven Gary Blank
The essential "how to" book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.

Exactly 60 seconds after looking at the Amazon page I decided to buy it.

Customer Reviews
44 Reviews
5 star: (40)
4 star: (4)
3 star: (0)
2 star: (0)
1 star: (0)
Average Customer Review
4.9 out of 5 stars

Wow 91% "5 out of 5 star" reviews - i dont think I've ever seen a review that high before. lol every product review always gets at least one person who says....yeh heard it all before 2 out of 5.

It's surprising I've never heard about it before.

Have any of you read it? post your thoughts in the comments.

I'll post some follow up comments in a week or so once it's arrived and i've finished reading it.


Cheers,
Dean