Papa John's pizza implemented an augmented reality application this week.
Whilst I love augmented reality (check out my baseball card post from a few weeks ago http://deancollinsblog.blogspot.com/2009/03/3d-baseball-cards.html ) someone at Papa Johns needs to get sacked over this.
Did they really think the 'thrill' of the technology was going to be enough to make up for the total boredom of the end application though?
Heck I fell asleep during the demo, let alone actually implementing it.
Would someone from their marketing department give me a call. In one hour I'll give you 3 different marketing concepts to reuse this technology that actually work and wont put people to sleep.
Cheers,
Dean
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