WOWWW !! - now this is how you do viral marketing.
"Ah yes, the old pull-the-tablecloth-off-the-table-without-sending-dishes-flying routine".
I wish they mentioned the name of the agency that came up with this marketing concept, this is brilliant. Expect it to be forwarded by every gear head this side of Pluto to at least 10 of their friends.
Viral marketing concepts like this are marketing dollars to the power of 1 gadrillion.
I'm calling it now, someone is winning an award for this ad campaign.