Tuesday, March 23, 2010

Sunny "social media"

Stumbled across this via B&T



Innovative? exceptional marketing? or social media masturbation?

Is the ROI trackable at even the highest macro levels?

How many of the 40,000 facebook fans are in the target audience eg. their store carries Sunny Eggs and they made a conscious decision to chose this brand over X brand?


Discuss.


Cheers,
Dean

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