Americans are getting into the habit of going online while watching television, with 10% or more of viewers visiting social networks, searching the web and browsing content during major TV events.
Recently, when 29% of the U.S. population tuned into the Academy Awards on March 7, more than 13% of those viewers spent time on the web at the same time. For the 2009 Oscars, 25.6% of the population tuned in and 8.7% surfed the web simultaneously. A large percentage of those watching TV and surfing the web visited Facebook, Google or Yahoo!, a trend also seen in this year’s Super Bowl
You only need to check out the traffic at http://www.livefootballchat.com/ during our superbowl live chat - http://www.livefootballchat.com/lfbc-cogchat/churlchat.do?id=2842 to see how people are flocking to interacting on two screens while watching live events.
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