You mean proprietary didn't die off with Jobs....what a surprise.
http://www.tgdaily.com/consumer-electronics-brief/59371-report-apple-tv-selfishly-blocking-hulu-plus
It's being reported that a Hulu Plus app has been primed and ready to go on Apple TV for a month, but Apple is worried that people would actually use it.
According to sources cited by 9to5mac.com, Apple is concerned that bringing the Hulu Plus app to its set-top box hardware would pose a big threat to its own proprietary iTunes video streaming
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