Google+ is finally welcoming brands, five months after the launch of the social networking service and four months after it unceremoniously booted businesses from the site.
Announcement = snoozeville.
What functionality are they going to offer not already available elsewhere?
Reading the article further details that they have screwed up permissions without the ability to transfer tells me google pages for brands isn't a high priority for google and "time should be spent elsewhere".
At first, whoever creates the page initially will also be the page administrator. No one else will be able to admin that page after them, at first. Nor can that page be transferred to someone else.
Get back to me when you are serious google.