Interesting idea here from Internode (isp) - http://blog.internode.on.net/2011/11/23/exclusive-live-concert-video-gorgeous-festival though feels like recycling of “AOL exclusive content”.
We don’t have freedom of choice when it comes to residential ISP service here in the USA but if you did…..
1/ Would exclusive content convince you to change?
2/ What exclusive content would convince you to change?
Was the Helio mobile phone tie-up with Spike/UFC a good idea and why wasn’t that enough to keep them alive ?(well alive longer than 2 years before being eaten by Virgin Mobile)
Whilst maybe creating your own content like the Netflix "Arrested Development" deal might be a bad idea the licensing of known content can be done cheaply, is this a good idea to “differentiate” yourself in the market?