Sunday, December 09, 2007

Amethon Opens First USA Office

As a lot of people who read this blog already know, my role at Cognation is to help cutting edge IT startups build international sales channels and partnerships.

I wanted to post a message here to get the word out about my latest client

Got a mobile web site? Get Mobile Analytics

My role with Amethon is to help them with the USA expansion of their Mobile Analytics family of applications.

This is the worlds first “Mobile Web specific" analytics application.

None of this really matters for people that are building desktop applications - but if you are building web based content specifically for mobile consumers currently you don’t have an accurate way of obtaining information about website visitors apart from log file analysis which is cpu intensive and can take up to 24+ hours in reporting cycles (is also often faulty/misleading with only partial information available).

Lets face it log file analysis hasn’t been used in desktop browser analytics for over 5 years but until now it’s been the best solution available for tracking mobile browsers.

I’m the first to admit that the mobile web is still a niche market but according to M:Metrics almost 23 million Americans browsed the mobile internet in the 3 months up to 31 May 2007

Mobile Analytics is an application you download onto a server in your data center. It is a pay per use application depending on the number of pages served (good for if you are starting out small).

Statistics provided include:
• Bandwidth (total, average per visit, total per file type)
• Hits (average per visit, number of downloads, page view breakdown)
• Visits (entry page, average duration, click paths, referring search engine)
• Visitors (browser type, user agent, operating system)
• Handsets (make, model, screen resolution)
• Mobile Operator (country of origin, operator name)
• Geo Location (country of origin, RDNS lookup)

All of which are all pretty standard reporting points…….except that this is the worlds first application that can deliver this information for mobile specific browser traffic.

If you think you know of someone who may benefit from this information please send them to

If you write a blog or know of someone in the press who writes about content development or web analaytics please feel free to pass on the word otherwise thanks for taking the time to read this.

Dean Collins
Cognation Pty Ltd

Or in this case.

Dean Collins
USA Business Development
Amethon Solutions Pty Ltd
34 West 120th St,
Suite 3,
New York, NY, 10027
Phone: +1 646-240-4043

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